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Affinity Sourcing Group
Startup Sales Coaching & B2B GTM Strategy
Helping founders and early-stage teams build scalable sales processes, close complex B2B deals, and grow with confidence.
What We Do
1
Sales Process Design
Discovery, demo, stakeholder, and POC meetings, designed to convert prospects into paying customers.
2
Strategic Planning
Territory maps, opportunity plans, and close plans that win deals and maximize revenue potential.
3
Stakeholder Strategy
Navigate decision-makers, blockers, influencers, and technical buyers effectively.
4
Champion Building
Create internal advocates who carry your message
5
Forecasting & Pipeline Clarity
Track deals and report confidently to your board
6
When to Scale
Know when to hire and how to build a repeatable sales motion
Beyond Traditional Sales
We connect sales with the full growth engine — marketing, partnerships, and customer community.

Referrals

Advisory Boards

Community-led Growth

Partnerships

Product/GTM alignment
Who We Work With
Early-Stage Founders
Founders running early sales and seeking to scale revenue.
First-Time Sales Hires
New sales professionals looking to develop their skills and close deals.
Pre-Series A Startups
Companies preparing for their next funding round.
Led by Harvard Business School Sales Coach
Affinity Sourcing Group is led by Chris Harris, sales coach at Harvard Business School and former revenue lead at high-growth startups. We bring structured, high-performance sales systems to fast-moving teams.
✉️ Contact Us
Let’s Build Your Sales Engine!
If you're ready to build a scalable B2B sales system and close with confidence, let’s talk.
Affinity Sourcing Group LLC
30 North Gould Street, Ste R
Sheridan, WY 82801